Kill Your Website’s Career Page
Posted on in Recruiting Strategy
“Kill your career page.”
It was a recommendation I made to a client last week. I was met with a blank stare and then he said “but how can we do that? It’s where we post our open positions.”
Would this have been your response?
Would the CEO, HR Leader or Recruiter in your organization have a similar reaction?
Let me be clear. You still need a career page as part of your company website, but, career pages are no longer where you post your open jobs. Your career page is your first opportunity to engage with prospective talent that is looking for a glimpse into who you really are and chances are there is nothing unique about your career page.
Here’s how I know:
- You have stale job descriptions with lackluster titles. Would you rather be a recruiter or a talent scout? Maybe neither, but the latter at least sparks some curiosity.
- You highlight generic perks and benefits or worse, you highlight the obvious things that people have come to expect. Recently I saw a company tout they provide coffee. Geez, I sure hope the restroom isn’t considered an extra.
- You have overused statements that describe your corporate culture. Some of my personal favorites include variations of: “We are a great place to work”, “We work hard and play hard” or “We like to have fun.” Nothing special about that. I could show you 5 of your competitors who say the exact same thing.
In an environment where every company in every industry is fighting for top talent, stop and think about the messages conveyed above. To me it says that you are just another company, looking for a warm body to fill a gap and this isn’t how you want to be known. The only thing that is worse than career pages containing the elements above are those with even less substance (yes, it’s possible). In the absence of information, people will create their own story (brand or be branded as they say).
Creating a strong, cohesive and enticing employment brand is a business requirement that will separate you from your competitors, create engagement with the right type of talent, enable you to become an employer of choice and fuel business growth. And, it’s easier than you think.
Learn how Talent Point Consulting can help you create a career page that helps attract top talent.
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